Human Touch Storytelling

Where Technology Meets Inspiration

Let’s make something brilliant together.

AI-powered.
Human-refined.


Human creativity and empathy are what elevate AI-powered marketing. Human Touch Storytelling brings just that: humanity that resonates with audiences to inspire action and brand loyalty.

Services

Messaging

Ensure your buyers can quickly understand your products and services.

  • Messaging audits
  • Stakeholder discovery workshops
  • Voice of customer gathering and analysis
  • Competitive analysis
  • Persona creation
  • Messaging & value prop design
  • Message testing

Narrative Design

Orchestrate your content and marketing across channels for maximum impact.

  • Content audits
  • Audience analysis
  • SEO / AEO / GEO analysis
  • Competitive content analysis
  • Omnichannel content strategies
  • Content creation
  • Editing

Sales enablement

Empower your revenue teams with the processes and assets to set them up for success.

• Proposal creation
• Sales asset creation
• Process evaluation and change management
• Sales training design
• Sales play design

“Creativity is not the finding of a thing, but the making something out of it after it is found.”


James Russell Lowell
American Poet, 1819-1891

Human Touch Storytelling was founded by Michelle Dupler, an experienced content strategist and product marketing leader who recognizes that the best results come from combining a creative and analytical mind with the technology to make work faster and more efficient.

about

Testimonials

“Michelle is a talented outside-in thinker who excels at translating customer needs into strategies, messages, and marketing efforts. She balances deep strategic thinking with a roll up your sleeves ‘get it done’ work ethic. She thrives on helping revenue teams meet with success. I’d unwaveringly recommend her for product marketing, innovation, and sales enablement roles.”

— Amy Skozclas Cole, Executive Director, NYU Stern Center for Sustainable Business

“Her strength is taking something complicated, the kind of thing buried in data and models, and turning it into “here’s what this means for you” through naming, storytelling, and tailoring the same message different ways for different audiences and markets. I highly recommend her if you have a complicated story that deserves a human touch.”

— Ben Gist, Farm Journal VP of Intelligence Products